Every year on the third Thursday of May, Ukrainians celebrate Vyshyvanka Day. Vyshyvanka is the Ukrainian word for an embroidered shirt or dress – a central piece to traditional Ukrainian clothing.

Hundreds of newborn babies in war-torn Ukraine were dressed in traditional clothing as Ukrainians at home and abroad celebrated an annual holiday honoring folk traditions. Ukrainians celebrated ...

“Gunia wasn’t supposed to be a brand about Ukraine,” says co-founder Maria Gavryliuk in the company’s downtown Kyiv office as she begins to recount the brand’s origin story. In 2017, Gavryliuk’s ...