This is a sign that Twilio is getting into customer engagement and can take on giants like Microsoft, Adobe, SAP, and Salesforce, analysts say.

The customer data platform provides a central place to collect first-party information about customers, but simply having a pile of data is not the point. Companies want to put it to work to improve ...

Twilio’s foray into the customer data (CDP) business could be heading for an early conclusion. The former startup offers communications software services via APIs, and in recent years expanded its ...

Twilio says its Segment acquisition will help its smaller customers have the 'huge advantage' that big enterprises do when dealing with customer data.

LAS VEGAS--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today announced at AWS re:Invent 2024 the ...

Twilio’s TWLO Segment has remained a category leader in data collection since its acquisition in 2020 by TWLO. The cloud communications company has added a couple of new features — Linked Audiences ...

Twilio announced Monday that it will acquire Segment in an all-stock deal worth $3.2 billion. Segment is a player in the customer data platform (CDP) market, with software that aims to help businesses ...

Sources have told TechCrunch that Twilio intends to acquire customer data startup Segment for between $3 and $4 billion. Forbes broke the story on Friday night, reporting a price tag of $3.2 billion.

SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE: TWLO) today announced that it has entered into a definitive agreement to acquire Segment for approximately $3.2 billion in Twilio Class A common stock, on ...

The Twilio-Segment acquisition was the biggest story of the weekend, and in our current IPO lull, it is the most discussed deal of the moment. So it hasn’t been a surprise to see folks working to ...

Twilio Inc. today said that it will be spending about $3.2 billion to acquire Segment Inc., an Accel-backed unicorn startup focused on helping companies extract more value from data they collect on ...