When Google’s AI bidding breaks – and how to take control

Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Google-Engaged Audience: Worry-Free Remarketing, Or A Waste Of Money?

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

How breakthrough TV ads trigger search spikes and conversions

Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.
MarketingProfs

The New Marketing Playbook: Why Connection Beats Conversion Every Time

As performance marketing loses effectiveness, brands must refocus on trust, relevance, and cohesive brand experiences to ...
The New York Times

The Fate of Google’s Ad Tech Monopoly Is Now in a Judge’s Hands

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...
adexchanger

Closing Arguments Are Done In The US v. Google Ad Tech Case

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business. On Friday, both sides presented their closing ...
Reuters

Judge in Google ad tech case seeks quick fix for web giant's monopolies

DOJ seeks forced sale of Google ad tech unit Judge questions how appeal will affect timing Google calls breakup extreme ALEXANDRIA, Virginia, Nov 21 (Reuters) - The U.S. judge considering whether to ...
The Hindu

U.S. lawmakers press Google, Apple to remove apps tracking immigration agents

The House Committee on Homeland Security has asked Google and Apple to detail what steps they are taking to remove mobile applications that allow users to track federal immigration officers. In ...
The Verge

Judge wants to fix Google’s ad tech monopoly before it’s too late

The judge was wary of how a breakup could work while Google likely appeals. The judge was wary of how a breakup could work while Google likely appeals. is a senior policy reporter at The Verge, ...
MacRumors

Google Mocks iPhone in Musical ‘Wicked’ Ad Claiming Pixel Firsts

Google this week shared a new ad in its ongoing anti-Apple "BestPhonesForever" series, this time leaning into the launch of the new Wicked: For Good movie that's out in theaters. The spot features an ...
Android Police

I've taken heat for defending the Google Pixel 10, but the sales numbers prove I'm right

When Mitsubishi made your first cellphone, you know you’ve been around a while. Steve has carried the latest and greatest around in his pocket for nearly 30 years, with everything from Motorola ...