A former Procter & Gamble engineer spent years honing his message and targeting ads to make a nearly 100% niche clientele.

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

"I'll say I'm almost 99% vegan," she told the interviewer while her co-actor Rajkummar Rao chipped in, "toothpaste mein milk ...

Anxiety, distrust and misinformation about dental care is abundant on social media, where claims about dentistry can go viral ...

The brand aims to first build widespread awareness about the importance of enamel protection among consumers before gradually ...

Quote of the Day: How tech’s biggest powerhouses are investing in building out infrastructure while offloading risk. “Risk is like a tube of toothpaste. You press it here, it is going to come out ...

Rick Owens, known for his dark glamour, has launched a four-piece oral care collection with luxury dental brand Selahatin.

Smriti Mandhana ends social media silence with a toothpaste promotional video. Fans notice her missing engagement ring sparking questions about the shoot timing. Superstar cricketer Smriti Mandhana ...

A nationwide recall of more than 40,000 units of toothpaste has received the lowest risk level by the Food and Drug Administration. A recall for Sensodyne Pronamel Active Shield Toothpaste for ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. A new, sustainably sourced toothpaste additive may soon transform ...

Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...

Yikes! The fluoride-in-the-drinking-water issue is back! And I don’t use exclamation points indiscriminately (there goes two). I allow myself about a dozen a year. But I can’t help it because the ...