We may receive a commission on purchases made from links. Salvador Dalí, the iconic surrealist artist known for melting clocks and dreamlike paintings, is also the genius behind one of the most ...

For the first time since 2008, the Pepsi logo is getting an update. Essentially, any major company you can think of has most likely gone through a logo transformation. Pepsi is now the latest brand to ...

In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...