FILE PHOTO: Tourists walk as Lake Lucerne is seen in the background, near the peak of Mount Rigi ZURICH (Reuters) - Asian travellers are expected to support the recovery of the Swiss tourism industry ...

This lakeside village is drawing in thousands of Asian tourists. They’re called set-jetters: tourists who jet to the set ...

From lakeside retreats and historic villages to destinations tucked away in the Alps, these are the best small towns to visit in Switzerland.

Basel, Switzerland, during Herbstmesse (fall fair) in November. As soon as the snow starts to fall in Switzerland — and that should be any day now — Todd Truitt wants to be on a plane to Europe. "I ...

Looking for a mountain escape that's big on charm and low on stress? Say hello to Sion, the capital of Switzerland's Valais region, where medieval castles, beautiful vineyards, and cheese-laden feasts ...

In partnership with the Swiss Travel System AG and Switzerland Tourism, Railbookers is debuting Switzerland Week – the first such event of its kind – on July 28. The weeklong event will offer ...

SWISS is to conclude its 20th anniversary celebrations by naming twenty of its Airbus A220-100 and A220-300 aircraft after Swiss tourist areas and resorts in collaboration with Switzerland Tourism.

For travellers seeking the same mountain scenery, European landscapes, and slow-paced travel experience without paying Switzerland-level prices, Georgia presents a convincing alternative.

Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now ...

DJANET, Algeria (AP) — A Swiss tourist was killed earlier this month in Algeria, which has in recent years aimed to attract tourists and put a history of instability and terrorism in the Sahara in the ...

IF you happen to arrive at the Swiss border in the morning, don’t miss the thrill of your first breakfast in a Swiss dining room. Good strong coffee, which is strictly a “parallel market” treat in ...