Swatch expands its most hyped release’s proprietary material and fun color palette to a collection of very affordable dive watches. Every product is carefully selected by our editors. If you buy from ...

One thing you can always guarantee with the turn of a new year is a new flurry of watches. While we're likely to see interesting new designs throughout the year, the first few weeks are always adorned ...

The MoonSwatch was only the beginning. At least, that’s what Swatch Group CEO Nick Hayek Jr. seems to suggest when quoted in a recent Bloomberg article. When conceiving the MoonSwatch, he also ...

Bring me back to the ‘80s! Swatch’s new Neon Watches will do just that as this retro collection is “totally rad.” Swatch dropped an extensive Neon Watch Collection that ranges in price from $80-$170 ...

Swatch has never been shy about letting people remix its watches with Swatch X You (I have a few myself), but now it’s handing fans an even bigger brush. The brand has launched AI-DADA, a new ...

Looking to follow up on the staggering success of its Omega MoonSwatch collaboration, Swatch Group has announced its next in-house mashup, the Swatch x Blancpain Scuba Fifty Fathoms, or "Scuba Fifty,” ...

Europe is home to some of the world’s most iconic companies. Many started small to quell a single person’s curiosity before exploding into a global phenomenon. As a new resident, stories of big, ...

Swiss watchmaker Swatch has begun selling a special edition watch with the numbers three and nine reversed on its face in a play on the 39% tariffs President Trump imposed on US imports from ...

No one expected the Omega x Swatch Speedmaster MoonSwatch to take off the way it did, pun intended. It is fair to say that the in-house collab — Swatch owns Omega — is the most hyped watch to ever ...