Crafting effective, winning strategies requires a structured, methodical approach that uses the strengths of specialized tools. By combining the capabilities of Perplexity and NotebookLM, you can ...

One of the most underutilized tools today for developing hearing healthcare strategy is the consumer-patient journey. Mapping the journey, with its hidden barriers and accelerants to care, helps ...

Recently, a CEO I know (I’ll call him Jeff) invited me to weigh in on a corporate strategy initiative that his company was undertaking. Jeff and his leadership team had been focused on day-to-day ...

CORPORATE strategy is often treated as an event: A retreat, a deck, a consultant-led process culminating in a glossy document and a three to five-year plan. Yet the uncomfortable truth is this, ...

Working closely with the human capital director, he set about developing a “market shaper” culture—an organization perceived as driving the evolution of the sector—to stimulate more innovation and ...