The concept of soft power has become a hot topic in Southeast Asia of late, and Japanese stakeholders have been taken aback by the extent to which Korean soft power has penetrated Thai youth culture.

In this handout picture, members of South Korean boy group Super Junior take part in a filming session for the MV of their new mini album “One More Time” in Macau, China, July 18, 2018. Examining the ...

For years, South Korean diplomacy has focused on Hallyu, promoting Korean popular culture to the world. As K-pop, K-beauty, and K-dramas have taken over the world, the goal is to translate this ...

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