AI allowed Shein not just to outpace everyone but to rewrite the physics of trend creation itself. Yet Zara has managed to ...

This year’s wave of popularity for Chinese brands has not waned in France’s capital, with Shein’s store packed and Labubu ...

Shein’s choice of Paris for its first physical store set off a furor among French retailers and politicians fretting over the potential damage to local businesses from the fast-fashion retailer.

PARIS: Shein's choice of Paris for its first physical store set off a furor among French retailers and politicians fretting over the potential damage to local businesses from the fast-fashion retailer ...

Since bringing Chinese retail giant Shein to Paris's BHV department store, Frédéric Merlin has faced a barrage of criticism.

The court ordered safeguards on adult products but rejected a full suspension, prompting the government to appeal.

The brand is traversing one of the toughest periods of its more than 80-year history: flat sales, soaring timber costs and ...

In front of a notice board during an action by activists from the Stop Fast Fashion coalition, near the BHV in Paris, on November 27, 2025. JULIEN DE ROSA / AFP On the fifth floor of the BHV in Paris, ...

A Paris court ordered Shein to implement age verification measures for any adult products sold on its marketplace on Friday and set a 10,000 euro ($11,709) fine for any breach, after uproar over ...

A POPULAR beauty product has been pulled from shelves over “electric shock fears” as customers have been urged to “stop use ...