The confidence with which digital marketers reported performance was detached from what businesses could actually verify; ...

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Growing older brings meaning and fulfillment — but it also comes with shifting relationships, health changes, and new ...

After years of media fragmentation, shifting signals, siloed measurement and pressure to do more with less, many marketers ...

India’s test and measurement ecosystem is evolving fast. Star Infomatic leads indigenous innovation for telecom, IT, and smart networks.

Despite strong growth, FMCG marketing in 2025 was defined by tighter margins, complex channels, and the struggle to measure ...

Explore how martech is evolving in 2026 with AI, data trust, and a focus on measurable impact, transforming the role of CMOs ...

Why does most construction activity keep flowing to the same states—and what do power, labor capacity and value-added data reveal about where competition will intensify?

At less than £15 in the Amazon winter sale, the Eufy gadget is a budget friendly way to help with fitness goals ...

There was a time when the measure of a great event was loud applause, how bright the lights flashed or how many selfies got posted. Those metrics are evolving.

For decades, India has used household spending—not earnings—as an input for analysis and policy formulation. Income is very ...

The three-dimensional visualization of the entire sky will help scientists learn more about the origin of life in our galaxy ...