Rufus is an AI shopping assistant integrated within the Amazon app and desktop platform. It’s designed to help users search, compare, and purchase products using natural language queries. Trained on ...

Amazon CEO Andy Jassy projects Rufus, the AI shopping assistant, will drive over $10 billion in annual sales. Launched in August, Rufus has already been used by 250 million shoppers, with a 60% higher ...

In case you were unsure about Amazon’s ability to monetize artificial intelligence, “the everything store” assigned a staggering dollar figure to the performance of its AI shopping assistant, Rufus, ...

Judge says $510M in fees for lawyers in treaty case was unreasonable Hurricane Melissa may impact Atlantic Canada this weekend. Here's what to know Crackdown on ‘out-of-control’ trucking loophole ...

Ever since Microsoft announced the new system requirements for Windows 11, users have been looking for a workaround to circumvent the restrictions. In fact, Microsoft has itself relaxed the rules to ...

In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa, which has become a household name at this ...

For years now, folks have been using Rufus to bypass Windows 11's onerous installation requirements. Got a system without Secure Boot or a functional TPM? No problem! Some buzz was going around that ...

Rufus is one of the go-to tools for creating bootable USB drives. Measuring just 1 MB, it allows you to format flash drives and burn ISO images of operating systems like Windows or Linux extremely ...