Rolex, Audemars Piguet, and Tudor Raise Prices by 7% to Start the New Year

Rolex, Audemars Piguet, and Tudor increased watch prices by around 7 percent at the start of 2026, according a WatchPro ...

Tom Brady watch collection: Inside NFL legend’s over $4M worth of luxurious timeless masterpieces

Tom Brady recently auctioned 21 watches for $4.6 million. The Rolex Daytona Paul Newman 'John Player Special' fetched $1.14 million. An Audemars Piguet Royal Oak Flying Tourbillon sold for $720,000.

Rolex, Audemars Piguet, and Tudor Have All Raised Watch Prices in 2026

WatchPro tracks U.S. and U.K. prices for a basket of watches from 10 of the biggest Swiss watchmakers. Prices climbed by an ...

Rolex Prices Are Increasing This Year. Here’s Why

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury ...
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Rolex price rally runs out of steam

Rising secondary market prices for Rolex watches in the first nine months of 2025 hit the buffers in the fourth quarter.

Rolex Implements Third Major Global Price Increase in 12 Months

While stainless steel references rose by roughly 6%, precious metal and two-tone models experienced more aggressive increases of 8%-10%.