Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury ...

Rolex, Audemars Piguet, and Tudor increased watch prices by around 7 percent at the start of 2026, according a WatchPro ...

While stainless steel references rose by roughly 6%, precious metal and two-tone models experienced more aggressive increases of 8%-10%.

In the US, average increases landed at roughly seven percent. The steel Rolex GMT-Master II on Jubilee rose from US$11,300 in ...

Rolex usually plays it close to the vest, but 2025 brought a broader, bolder mix of metal and print, spanning wrist, desk and ...

Rolex spent years watching speculators turn its steel sports models into lottery tickets, but the balance of power is shifting. The brand is now using data, pricing and distribution levers that look a ...

Rolex launched its riskiest watch in a generation with the Land-Dweller in 2025, paving the way for the brand's future.

Shoppers are willing to pay nearly 30% more for used watches that are certified by the Swiss brand itself.

San Francisco 49ers quarterback Brock Purdy went above and beyond for Christmas 2025. Purdy, 25, presented members of his ...

For Christmas, the 25-year-old San Francisco 49ers quarterback gifted his offensive linemen with custom Rolex watches.

Rolex Submariner watch with black dial and bezel, stainless steel case and bracelet, shown underwater. Another year, another ...

Luxury and tech watches have never been more hyped, but a big name on the dial does not always mean you are getting fair ...