Rolex, Audemars Piguet, and Tudor increased watch prices by around 7 percent at the start of 2026, according a WatchPro ...
While stainless steel references rose by roughly 6%, precious metal and two-tone models experienced more aggressive increases of 8%-10%.
In the US, average increases landed at roughly seven percent. The steel Rolex GMT-Master II on Jubilee rose from US$11,300 in ...
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Rolex is cracking down on flippers using their own tactics
Rolex spent years watching speculators turn its steel sports models into lottery tickets, but the balance of power is shifting. The brand is now using data, pricing and distribution levers that look a ...
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