Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. The Rolex Submariner ...

Artisans de Genève is known for its astounding customized timepieces that unite storytelling, artisanal craftsmanship while respecting the history of watch Maisons. The latest project to be unveiled ...

Rolex has officially revealed the latest iteration of the brand’s famed dive watch, the Submariner, an easy contender for the most famous watch of all time. Since its debut in 1953, the Sub has graced ...

In the aftermath of the Second World War, the proliferation of the Self-Contained Underwater Breathing Apparatus (SCUBA) system allowed the masses access to the wondrous undersea world for the first ...