Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...
LOS ANGELES, July 31, 2025 /PRNewswire/ --NYX Professional Makeup is once again transforming the way beauty shows up in digital culture, returning to Roblox with an immersive, gamified experience ...