Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.
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Universal Music and Roblox ink expanded partnership deal, teeing up additional artist activations, on-platform physical merch, and AI initiatives
Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical merch offerings, possible AI collaborations, and more. UMG and the ...
I traveled to Roblox's headquarters to do a demo of a new safety feature it says will help protect child users.
Kyasia Watson joined Roblox in 2009, when she was eight years old, drawn by a banner ad promising players could build their ...
Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...
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