'There is a chance that they will stay in Roblox': Gen Alpha is into PC gaming, but one industry analyst isn't so sure they're going to age out of their favorite haunt

Young people are playing PC games, but they won't necessarily migrate away from Roblox like many assume, says Newzoo's ...
Retail Dive

Walmart winds down Roblox play as metaverse lands in privacy crosshairs

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...
Fast Company

Gen Alpha is getting zits, so acne brands are meeting them at a popular hangout

Gen Alpha, the youngest generation of active consumers in the market, are teetering on the onset of teen angst. For many of them, an unavoidable trigger of it will be those pesky hormonal-triggered ...
Seeking Alpha

This World Coconut Day, Visit “The Coconut Grove” from Vita Coco on Roblox for a New Giant Coconut, Fun Prizes, and To Give Back to Farming Communities

NEW YORK, Sept. 01, 2023 (GLOBE NEWSWIRE) -- The Vita Coco Company, Inc. (COCO) (NASDAQ: COCO) is celebrating World Coconut Day on Roblox, a global immersive platform where millions of people connect ...

Roblox’s ‘Italian Brainrot’ Trend, Explained

Italian Brainrot has spread across TikTok, YouTube and Roblox, leading to viral hit ‘Steal a Brainrot’—but what is the ...