By Jane Bathurst Brown, of Bathurst Brown Design “I need a new logo to fix my brand,” is something I hear often in my ...

Jaguar has admitted something most legacy luxury brands rarely say out loud: its previous reinvention simply did not deliver.

To close out the year, Fast Company asked seven design experts to choose one rebrand that—for better or worse—will be ...

Indian brands to rethink how they looked and what change really meant, with rebrands. Design experts dissect what worked and ...

Automakers Hyundai and Kia have reached a settlement with dozens of states over anti-theft technology in models of their ...

Jaguar’s attempt to reinvent itself as a sleek, all-electric luxury brand is colliding with a mounting design backlash that ...

You've got 3 seconds. That's how long a potential customer can decide if they trust your business. And in those critical moments, your logo is doing the heavy lifting. I've seen businesses transform ...

AI-powered design tools have made it far easier to create a polished logo without hiring a professional or spending hours learning complex software. Services like Design.com can produce a wide range ...

If there’s one beauty topic winter inevitably brings to the forefront, it’s the skin barrier—i.e., the outermost layer of your skin that functions as a protective shield, keeping moisture in and ...

You agonised over your logo and colours. But your font? You picked it in 30 seconds. That lazy choice is costing you. Learn how typography in branding really works, from a designer's perspective. Stop ...

Facepalm: Owning an RTX 5090 might be some gamers' dream, but it could turn into a nightmare: a famed repair specialist has branded the design of the Founders Edition consumer Blackwell card one of ...

Let the teardowns begin. Following yesterday’s peek at the iPhone Air MagSafe Battery, the first teardown of the new iPhone 17 Pro is already up, and it reveals some interesting tidbits about its ...