W hen it comes to the struggle for market share between food brands and private label, there are things we can say with some certainty. We can say that private-label’s market share has increased in ...

The number of consumers using private label food and beverage products continues to rise, but U.S. consumers are losing their enthusiasm for these value-oriented options, according to a recently ...

Retailers and food manufacturers are banding together to develop more on-trend and innovative private-label products, as the market sheds the perception that they are just cheaper alternatives to ...

Revenue from Target’s private labels, from Cat & Jack kidswear to Good & Gather food, has tripled in the past decade to more than $30 billion. The enterprises bundled together would rank fifth among ...

Walmart pledges to remove synthetic dyes and other artificial ingredients from its private-label brands by January 2027 as ...

NEW YORK — The volatility of private label sales may be coming to a close, according to new research from the Private Label Manufacturers Association (PLMA) and market researcher Circana. The category ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

Walmart (NYSE:WMT) has introduced a new private-label food brand to offer "elevated culinary experiences at accessible price points." Bettergoods marks Walmart’s largest private brand food launch in ...

Walmart is targeting younger customers with its new private-label food brand, The Associated Press reports. The retailer’s new Bettergoods brand will have 300 products by fall, including frozen foods, ...

Unified brand brings together Amazon (AMZN) Fresh and Happy Belly customer favorites and new offerings "With Amazon Grocery, we're simplifying how customers discover and shop our extensive private ...

Unified brand brings together Amazon Fresh and Happy Belly customer favorites and new offerings To celebrate the launch of Amazon Grocery, we’re also excited to introduce a variety of new items such ...