'Is it a real functional toaster?': Behind the scramble to engineer the Pop-Tarts Bowl trophy

Because the Pop-Tarts Bowl trophy is indeed a freakin' toaster. The Pop-Tarts Bowl debuted as a genuine sports phenomenon in ...

The secret behind Pop-Tarts Bowl's viral success, why Notre Dame passed and more from Citrus Sports CEO

Games such as the Pop-Tarts and Cheez-It Bowls capture the spirit of college football, so it’s no shock they’ve become wildly ...