When you need to go really deep on a subject, e-books and whitepapers are your go-to. These are longer, more detailed pieces ...

Words are powerful. They can create movements, start businesses and change lives. But some words have more of an ability to persuade us than others. And it’s not because they’re using the latest ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. A study recently published in the journal Journal of Marketing ...

One simple trick can make you seem more persuasive when you're talking to people. This is the discovery of University of British Columbia (UBC), University of Pennsylvania and University of Southern ...

I used to think mentor texts were just something you pulled off the shelf during writing time. But once I started using them intentionally—really slowing down and showing students how authors craft ...

Chris Simms is a science writer based in Somerset, UK. “Obviously as soon as people see that you can persuade people more with LLMs, they’re going to start using them,” says study co-author Francesco ...

Ashley Harwood began her real estate career in 2013 and built a six-figure business as a solo agent before launching Move Over Extroverts, her coaching company for introverted agents, in 2018. She is ...

It’s well known that consumers value online reviews: As many as 98% report that they rely on reviews to inform purchase decisions, with some consumers listing it as the number-one factor they consider ...