Even for the most tech-savvy of marketers, personalization is a confusing topic. No one seems to agree on what exactly ‘personalization’ means. To one marketer, personalization is using a customer's ...

Should marketers put efforts into 1-to-1 marketing when Gartner says marketers will abandon personalization efforts by 2025? Gartner predicts 80% of marketers will abandon personalization efforts by ...

DALLAS--(BUSINESS WIRE)--Monetate, the leading personalization platform that helps build personal and meaningful digital connections between brands and their global customers, announced today that ...

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Discover how AI is transforming personalization in marketing. Uncover why old tactics fail and how AI solutions are reshaping customer engagement. Personalization and hyperpersonalization are as old ...

SAN DIEGO--(BUSINESS WIRE)--Certona®, a Kibo company and the pioneer in AI-driven personalization, today announced that the company has maintained its ranking as the #1 personalization provider to the ...

Example #1: - all items on page are personalized decoupled/API-first description? I had several technicians tell me that doing personalization at scale requires this type of architecture. I don't have ...

Personalization isn’t just marketing — it’s the key to making every shopper feel seen, and retailers can finally scale it. In A scalable framework for digital transformation in retail, I outlined ...