Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...
PPC best practices come from a variety of places. Some of those sources are: However, depending on those sources, you could end up with highly different answers. So, how do you know when to apply or ...
Determining the top pay-per-click (PPC) ad platform of the year means considering the influence of many variables: industry trends, advertiser needs and preferences, budget, privacy laws, and platform ...
Apple expands App Store search ads for 2026 while Google confirms exact match keywords cannot serve in AI Overviews.
Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven ...
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What is Google Ads and why should you use it?
Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...
Matt Abbagnaro was kind enough to meet me in some parking lot last minute to discuss search marketing. We picked the parking lot so I can find an Electrify America charging station and charge while we ...
Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...
Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...
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