What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Brace yourselves, for your cozy little conversations with OpenAI’s ChatGPT are about to be stuffed with ads. At least, that’s the findings of a software engineer who dug through the code of an ...

PPC advertising for medical and mental health services comes with many restrictions, but it remains an effective way for practices to maintain a steady flow of new patients and clients. Whether you ...

DOJ seeks forced sale of Google ad tech unit Judge questions how appeal will affect timing Google calls breakup extreme ALEXANDRIA, Virginia, Nov 21 (Reuters) - The U.S. judge considering whether to ...

The judge was wary of how a breakup could work while Google likely appeals. The judge was wary of how a breakup could work while Google likely appeals. is a senior policy reporter at The Verge, ...

Google this week shared a new ad in its ongoing anti-Apple "BestPhonesForever" series, this time leaning into the launch of the new Wicked: For Good movie that's out in theaters. The spot features an ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...

Google has started monetizing Search’s AI Mode. Sponsored results now appear along with AI-generated responses. These ads appear at the bottom of a response. Update: November 21, 2025 (2:14 PM ET): A ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3). The “Quick Getaway” depicted here is a play on both escaping the scene (specifically, flying ...