When last seen he was wearing a black Nike tracksuit with an orange logo, a black North Face jacket and white trainers.

Kick off the new year with a new gym routine … and a new outfit that'll make you look snatched while you're doing your squats ...

There's no question that Dallas Wings star guard Paige Bueckers is already one of the WNBA's most popular players, despite ...

The former Naismith College Player of the Year Bueckers clearly has a very bright future ahead of her in the WNBA. But as for her rumored new logo, it has gone the way of Nike’s logo for Caitlin Clark ...

Nike Basketball has strong ties to New York City. Two of its major athletes, Jalen Brunson and Sabrina Ionescu, are key parts ...

For a long time, there was a quiet, frustrating gap in the basketball world. After the legendary runs of Sheryl Swoopes and ...

Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...