Billboard chooses the 10 hottest musician sneaker team-ups of 2025, each one a collision of culture, style and storytelling.

On December 26, news broke that Nike has filed a new trademark for Paige Bueckers' signature logo with the logo, which looks ...

The former Naismith College Player of the Year Bueckers clearly has a very bright future ahead of her in the WNBA. But as for her rumored new logo, it has gone the way of Nike’s logo for Caitlin Clark ...

Caitlin Clark is again driving the conversation around women's basketball, this time without stepping on a court, as her new ...

Nike investors have little to cheer about this holiday season, especially with the S&P 500 hovering around all-time highs.

A logo isn't a magic trick; it's an empty vessel that absorbs meaning from your actions over the years. The most famous shoe brand logos aren't clever; they're brutally consistent and straightforward.

Logos are not art; they are commercial tools designed to answer two questions: “Who made this?” and “Can I trust it?” The history of logos is not about artistic expression but the evolution of ...

Innovation can take on many forms. The Pegasus Premium, on the other hand, is a form with many innovations. Released in early 2025, the shoe will go down in history as the first Nike design to feature ...

As organizations and companies change throughout history, the need or urge to change up logos and advertising info seems to be inherent. Japanese automaker Honda is no stranger to these changes, ...

(WHTM) – Nike is responding after Penn State opted to switch its apparel partnership to adidas after a decades-long run with the swoosh. On Friday afternoon, Penn State Athletics announced a 10-year ...

Nike Basketball announced Monday that WNBA superstar Caitlin Clark is its newest signature athlete. Clark, 23, burst onto the basketball scene during her historic collegiate career at Iowa. She became ...