It may come as a bit of a surprise to learn that many luxury performance cars you know and love are actually sub-brands of much larger automakers. This practice of creating special sub-brand divisions ...

The Professional Women’s Hockey League has unveiled the long-awaited names and logos for its six original franchises ahead of the 2024-25 season. Teams have been named: the Boston Fleet, Minnesota ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...