Microsoft's official Xbox account has denied claims of a partnership with streaming platform Kick, pushing back against ...

Discover "The 22 Immutable Laws of Branding" by Al Ries and Laura Ries for effective strategies to build powerful, lasting brands.

Brands face 'Strategic Dyslexia,' a failure to connect purpose with action. This condition requires structured retraining.

Discover what cult brands are, how they foster loyalty, influence identity, and the unique characteristics that set them apart. Examples include Mini Cooper, Goop, and more.

Technology giant Microsoft has reportedly retired the iconic Office brand, rebranding its productivity suite as Microsoft 365 ...

Cybercriminals have quietly turned a small, easy-to-miss mistake into a highly effective way to drain Microsoft accounts, ...

With lower-midrange specs, the Lenovo Legion Pro 5 Gen 10 swings as hard as it can with an eight-core Ryzen 7 8745HX ...

For a long time, app marketing has carried an unnecessary air of mystery. Publish, spend, optimise, repeat – and hope the numbers move. Growth has often felt like something that happens  to you rather ...

In the past, there were several halal Botak Jones’ outlets (Zee is Muslim). Bernie intends to get his new stall certified ...

This morning, we learned that November was a surprisingly bad month for video game spending across the board. But one console ...

The in-construction Texas facility that Google’s getting from the deal offers a glimpse at the companies’ vision: As Google ...

Discover how Microsoft's economic moat, strong brand, and cloud services ensure its competitive advantage and market ...