Brands must establish a practice of measurement for all AI endeavors—with a clear picture of success and a transparent way to ...

NASA's first scientific balloon flight of the 2025 Antarctica Balloon Campaign lifted off from the agency's Antarctic ...

From our immune systems to our microbiomes, if you're planning to make health improvements in the new year, having an eye on ...

Ultrashort laser pulses—that are shorter than a millionth of a millionth of a second—have transformed fundamental science, ...

Warm dense matter is a state of matter that forms at extreme temperatures and pressures, like those found at the center of ...

King has worked with Mangine, a professor of exercise science in the Wellstar College of Health and Human Services, since he ...

The latest announcement is out from Integral Ad Science ( (IAS) ).

This study provides important evidence that negative affect is associated with slower cognitive processing in daily life, with findings replicated across three independent samples and supported by ...

Scientific studies claim that modern music has become simpler than ever before, both lyrically and musically. But are they ...

A new study suggests that the people who reach the pinnacle of their fields typically dabbled in multiple disciplines when ...

Over the past three years, generative artificial intelligence (AI) has had a profound impact on society. AI's impact on human ...

This article explores how rheological analysis helps the food industry link microstructure to texture, stability and ...