Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...

Automakers spent an estimated $2.1 billion on linear television advertising from January to early December 2025, with heavy ...

TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term ...

As part of the expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel measurement for both linear and streaming ratings.

"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

The headline for 2026: AI is making the basics matter more. Marketers are rediscovering that trust, loyalty, and brand still ...

NEW YORK —Novocap’s Cadent has acquired VuePlanner, a YouTube video ad planning, optimization, and measurement company in a ...

Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies ...

As television viewing continues to spread across broadcast, streaming and connected TV environments, audience measurement is ...

Perfectionist is a cloud-based Translation Quality Evaluation platform that helps teams run automatic and human-in-the-loop evaluations ...

Learn more about whether AtriCure, Inc. or QuidelOrtho Corporation is a better investment based on AAII's A+ Investor grades, which compare both companies' key financial metrics.

Comscore’s expanded social reporting enables advertisers to understand deduplicated reach and performance across Facebook and Instagram in alignment with TV, CTV, and digital channels.