What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Traditional SEO focuses on the classic clickable blue links. GEO is aimed at lifting your visibility on platforms like ...

Artificial intelligence (AI) safety has turned into a constant cat-and-mouse game. As developers add guardrails to block harmful requests, attackers continue to try new ways to circumvent them. One of ...

President Trump announced on Monday the construction of a new “Trump class” of warships that would anchor what he called a ...

ICFO researchers have set a new record by generating the shortest soft X-ray pulse to date –just 19.2 attoseconds long. This ...

Apple continues to focus on AI-powered image modification, with new studies detailing evaluation frameworks and an AI model ...

Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build ...

For a long time, app marketing has carried an unnecessary air of mystery. Publish, spend, optimise, repeat – and hope the numbers move. Growth has often felt like something that happens  to you rather ...

The integrated roll-out equips online businesses with direct, unified control over core payment rails, eliminating costly ...

Non-terrestrial networks, combined with early 6G research, demand test equipment capable of handling extreme parameters and ...