Beauty trends come and go faster than you can say "contouring," but some products have stood the test of time, building a ...

Based on SPINS data through Nov. end, e.l.f.’s share gains slowed in the second quarter of fiscal 2026 across two of its four key categories. While trends improved into October and November, rivals ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Competition among retailers for a slice of the $129 billion U.S. beauty and personal care market is fiercer than ever due to the ease of e-commerce and the advice shoppers seek on social media ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Eric's career includes extensive work in both public and corporate accounting with ...

Prices are high, shoppers are stressed out and anxiety-inducing marketing doesn’t help. Here’s what retailers can do instead.

Make-up ads don’t make Ad of the Week very often. They tend to be too formulaic: actresses touching their faces, complicated-sounding scientific claims… So hats off to Maybelline for doing different ...