MMM isn't a replacement for all attribution, but it is a powerful strategic layer that can restore clarity to marketing ...

Data analytics company Circana has completed its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business, the company announced. Financial terms were not disclosed. The unit will be integrated ...

When companies need to speak with their clients there are a number of ways, advertising to them, the sales team can reach out, digital marketing, direct marketing, so many different outreach methods.

Seeded marketing campaigns (SMCs) have become part of the marketing mix for many fast-moving consumer goods (FMCG) companies. In addition to making large investments in advertising and sales ...

CANTON ‒ Mix 94.1's new weather forecaster will be off the air for a few days. Hollie Strano, the former WKYC Channel 3 TV meteorologist, announced she will not handle the forecast for the next few ...

The share of fossil fuels in Japan’s power supply slumped to the lowest on record in the first half of 2025, as nuclear and solar electricity generation is growing. Resource-poor Japan, a major ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

When even Donald Trump wishes Taylor Swift and Travis Kelce “a lot of luck” with their just-announced engagement, you know who truly owns the news cycle. After dating for two years, most of it very ...

The Detroit Lions are still in the mix to land the services of veteran defensive end Za'Darius Smith. After a lengthy career, the veteran enjoyed time away from the game and did not participate in ...

Here’s how to do social media marketing for your business. Before posting on social media, step back and look at your overall ...

A startup called Skylight is taking a different approach to short-form video. Instead of restricting users to an algorithmic main feed, as is common on social apps, Skylight is building a community ...