MMM isn't a replacement for all attribution, but it is a powerful strategic layer that can restore clarity to marketing ...

Seeded marketing campaigns (SMCs) have become part of the marketing mix for many fast-moving consumer goods (FMCG) companies. In addition to making large investments in advertising and sales ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

The AAS Fashion Marketing and Communication program at Parsons is an intensive degree centering on the fundamentals of communication strategy. You explore the relationship between brand, product, and ...