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Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams ...

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As Nike gets ready to release Caitlin Clark’s first signature shoe in 2026, the company went all-out with her first brand ...

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For a brief moment, holiday sweaters turned into NBA jerseys and teams wore special Christmas gear. We look back at this fashion trend.

Milton Glaser taught design at New York's School of Visual Arts for 42 years. His students knew they were lucky.