Live stream shopping, blending social media and e-commerce, is helping small businesses grow while giving consumers a hands-on experience from home. U.S. live commerce sales have reached $50 billion, ...

For those over 30, the idea of live shopping may conjure up corny images of QVC or HSN. But for the younger generation, it has become a new kind of social media where shoppers are spending billions of ...

As live shopping surges in popularity, Whatnot, the largest live shopping platform in North America, has released its 2026 ...

Seeking talent to host TikTok Shop live streaming. Company is growing an established TikTok Shop live-selling program that blends high-energy hosting, real-time audience interaction, and product ...

Based on the past five years of analysts’ predictions, one would think that 2023, after a period of pandemic-accelerated trial and error, was going to be the year that live shopping took off in the ...

While digital live shopping has been popular for years in Asia, the phenomenon has only recently begun to take off in the U.S., thanks in large part to the rise of retail disruptor Whatnot. The ...

Once a quieter corner of fashion retail, jewellery is now thriving in the loudest part of the internet: TikTok. From 15-second stack-styling videos to six-hour live streams selling freshwater pearls ...

In less than half an hour, Justin Frederickson auctions off more than 100 collectible comic books through the live shopping app “Whatnot.” “You can move a lot more product quickly,” Frederickson said.

Live online shopping is giving some businesses a big boost. [DOWNLOAD: Free WHIO-TV News app for alerts as news breaks] In less than half an hour, Justin Frederickson auctions off more than 100 ...