As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains ...

As part of the expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel measurement for both linear and streaming ratings.

Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...

TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term ...

Perfectionist is a cloud-based Translation Quality Evaluation platform that helps teams run automatic and human-in-the-loop evaluations ...

As television viewing continues to spread across broadcast, streaming and connected TV environments, audience measurement is ...

Ezechukwu Dan-Ekeh earned the 2025 Global Recognition Award for his effective leadership in commercial operations, strategic ...

Horizon Deepens Nielsen Partnership, Enabling More Efficient Spending and Clearer ROI . Expanded relationship also includes ...

The idea of an always-on journey captures this reality. Decisions are shaped gradually, through signals, prompts, and small ...

"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

Comscore’s expanded social reporting enables advertisers to understand deduplicated reach and performance across Facebook and Instagram in alignment with TV, CTV, and digital channels.

Due to its large dynamic range, the decibel is a useful unit of measure and is used in various applications, mainly in the ...