TV ads at 70: Still advertising’s crown jewel – but ROI is the real test

At the 70th anniversary of broadcast ads, TV is still the jewel in the crown – but marketers need to keep a firm grip on ROI.
IEEE

A Benders’ Decomposition Algorithm for Balancing and Sequencing of the Mixed-Model Multi-Manned Assembly Lines

Abstract: Assembly lines of large-size products usually allow multiple workers to process tasks simultaneously on the same product. Meanwhile, due to the increasing demand of customized products, a ...
IEEE

Stochastic Energy Scheduling for Urban Railway Smart Grids Considering Distributed EVs Charging and PV Output Uncertainty

Abstract: In order to improve the utilization rate of regenerative braking energy (RBE) and reduce the operation cost of railway system, this paper proposed an urban railway smart grids (URSG) with ...
Tobacco Control

Digital footprints of the US e-cigarette market: correlations among retail sales data, social media activity and Google search trends

Introduction The global market for electronic cigarettes (e-cigarettes) has been changing rapidly. There is limited research ...