Automakers spent an estimated $2.1 billion on linear television advertising from January to early December 2025, with heavy ...

As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains ...

Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...

Nielsen and Roku have announced an expansion to their strategic partnership. Building on years of collaboration, this next ...

TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term ...

"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

"Stranger Things" Season 5 shattered a Nielsen record during the week of Thanksgiving, accumulating about 8.5 billion minutes ...

The headline for 2026: AI is making the basics matter more. Marketers are rediscovering that trust, loyalty, and brand still ...

Looking at the calendar year of 2025 — including multiplatform linear and streaming ratings — ABC's "High Potential" and CBS' ...

Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies ...

As television viewing continues to spread across broadcast, streaming and connected TV environments, audience measurement is ...

The idea of an always-on journey captures this reality. Decisions are shaped gradually, through signals, prompts, and small ...