Automakers spent an estimated $2.1 billion on linear television advertising from January to early December 2025, with heavy ...

Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...

TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term ...

Nielsen and Roku have announced an expansion to their strategic partnership. Building on years of collaboration, this next ...

Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies ...

The idea of an always-on journey captures this reality. Decisions are shaped gradually, through signals, prompts, and small ...

Perfectionist is a cloud-based Translation Quality Evaluation platform that helps teams run automatic and human-in-the-loop evaluations ...

NEW YORK —Novocap’s Cadent has acquired VuePlanner, a YouTube video ad planning, optimization, and measurement company in a ...

Comscore’s expanded social reporting enables advertisers to understand deduplicated reach and performance across Facebook and Instagram in alignment with TV, CTV, and digital channels.

Nielse and Roku (ROKU) announced an expansion of their long-term strategic partnership. Building on years of collaboration, this next phase will ...

Consumer behaviour measurement company Comscore has expanded its reporting suite to include streaming audio measurement and ...

The U.S. Department of Transportation (DOT) is advising that all safety-sensitive workers must still comply with federal drug ...