Automakers spent an estimated $2.1 billion on linear television advertising from January to early December 2025, with heavy ...

Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...

TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term ...

Nielsen and Roku have announced an expansion to their strategic partnership. Building on years of collaboration, this next ...

Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies ...

The idea of an always-on journey captures this reality. Decisions are shaped gradually, through signals, prompts, and small ...

Looking at the calendar year of 2025 — including multiplatform linear and streaming ratings — ABC's "High Potential" and CBS' ...

Little Rock city officials have authorized the Central Arkansas Library System's foundation to raise money to convert a ...

Nielse and Roku (ROKU) announced an expansion of their long-term strategic partnership. Building on years of collaboration, this next phase will ...

Consumer behaviour measurement company Comscore has expanded its reporting suite to include streaming audio measurement and ...

The U.S. Department of Transportation (DOT) is advising that all safety-sensitive workers must still comply with federal drug ...

Despite weight loss drugs' popularity, the “average” woman is still in the plus category, and they are finding their options ...