Automakers spent an estimated $2.1 billion on linear television advertising from January to early December 2025, with heavy ...

Nielsen and Roku have announced an expansion to their strategic partnership. Building on years of collaboration, this next ...

Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...

The headline for 2026: AI is making the basics matter more. Marketers are rediscovering that trust, loyalty, and brand still ...

"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

We test the differences in rolling resistance and aerodynamic performance between the Continental GP5000 S TR and the Continental Aero 111 ...

Here are five deals whose consequences will help redefine the marketing and media landscape in 2026. After years of political ...

Operator: Good morning, and welcome to the Duluth Holdings Third Quarter Financial Results Conference Call. [Operator ...

Despite weight loss drugs' popularity, the “average” woman is still in the plus category, and they are finding their options ...

Through a recent notice, the Undergraduate Medical Education Board (UGMEB) of the National Medical Commission (NMC) has ...

The U.S. Department of Transportation (DOT) is advising that all safety-sensitive workers must still comply with federal drug ...

Unified platforms simplify outcome monitoring and strengthen governance —both critical as systems become increasingly autonomous.