Barb Tocci was enjoying a quiet morning at her office in the Douglas County, Colorado, engineering department when four singers in Victorian garb strolled in and began singing directly to her. "When I ...

As travel vloggers go, South African Kurt Caz has never exactly trafficked in highbrow content. His career as an influencer began about six years ago, through YouTube videos with simple but effective ...

After more than 40 years together, Goldie Hawn and Kurt Russell may finally be walking down the aisle. “They always say not being married is the secret to their longevity as a couple,” a source tells ...

Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. What if there were one thing you could do to make consumers much ...

Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...

The content creator — who maintained a following of over 193,000 on Instagram — used his platform to help raise money for cancer research after his diagnosis Credit: Alessandro Antonicelli/Instagram ...

The content creator, who had over 400,000 followers across multiple Instagram accounts, shared a haunting final post the day before her death Mary Magdalene/instagram Denise Ivonne Jarvis Gongora, a ...

When U.S. President Donald Trump returned to office in January 2025, Europe faced a choice. As Trump made draconian demands for greater European defense spending, threatened European exports with ...

Social media posts by A.I.-created travel avatars cost far less to produce, yet look and sound real. Human influencers worry they’re being elbowed out. By Julie Weed Radhika’s thick black hair falls ...

Simply sign up to the Life & Arts myFT Digest -- delivered directly to your inbox. What is influence? Unlike financial performance or political shifts, real influence can be difficult to measure. This ...