Close your eyes and visualize the following: a decadent piece of chocolate cake, a bouquet of fully bloomed red roses, a juicy peach. Hopefully, these mental images produced some form of positive ...

Why do political conversations seem so pointless? The answer might not be in our ideas but in how differently our brains react to a photo of maggot-covered meat. Behavioral neuroscience has found the ...

Example pair of food and non-food (basket of roses and basket of strawberries) from the TTU Food Cue Reactivity Image Bank, created by George Mason University researcher Martin Binks. Close your eyes ...

What's happening inside the brain of a passionate hockey fan during a big game? A new study from the University of Waterloo gives a closer look at how the brain functions when watching sports, with ...

Brain science is all the rage in marketing today. Why? As humans, we're naturally intrigued by the way our minds work. And as marketers, we're always intrigued by ways to better connect with our ...

Community driven content discussing all aspects of software development from DevOps to design patterns. One of the biggest challenges design teams and web developers face is turning Figma designs into ...

Whether it's parents, carers or teachers, there's an awful lot of people in our lives that try and get us into the habit of reading. But maybe halt those rolling eyes for a moment, because reading is ...

Researchers have identified two types of neurons that enable the spinal cord to control skilled forelimb movement. The first is a group of excitatory interneurons that are needed to make accurate and ...