While it doesn't seem much like it these days, Jaguar was once one of the most prominent and respected luxury brands on the market. Its fame was first cemented all the way back in the late 1940s, when ...

It's been over a year since Jaguar faced a flurry of online abuse with its "Copy Nothing" campaign. It was supposed to be a ...

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Forbes contributors publish independent expert analyses and insights. I’m the founder of the No. 1 automotive site for women. There is no more vaunted but troubled brand than Jaguar, nor one with more ...

The all-new Jaguar XJ was supposed to arrive in 2021 but canceled eventually. Now, ex-Jaguar design boss Ian Callum reveals a few secrets. The Jaguar XJ ended in 2019 after over 50 years, with no ...

Jaguar is gearing up to introduce an all-new electric GT, but years ago, the company was putting the finishing touches on a redesigned XJ. However, the project was killed in early 2021 despite being ...

Vik is the Co-Founder and former Editor at MotorAuthority, a leading U.S. website covering performance and luxury cars. Since 2025, he has contributed to CarBuzz, blending his engineering background ...

The ill-fated electric Jaguar XJ, previously understood to employ exclusively battery-electric powertrains, could have used a combustion engine. Speaking at a live recording of the Autocar My Week in ...

Jaguar's controversial reimagining will take just a little bit longer than originally expected. The British automaker first showed off its rebrand last November, with a new "Jaguar" script featuring a ...

Nearly a year ago, Jaguar unveiled a refreshed brand identity that was supposed to usher in its future. So far, it’s been mostly a headache. The 102-year-old luxury automaker, once a head-to-head ...

The Jaguar CEO is stepping down months after leading a controversial "woke" rebrand campaign for the auto company. Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the ...

Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet — but the ...