Gerstner’s nine-year tenure as chairman and CEO of the company known as “Big Blue” is often used as a case study in corporate ...
Gerstner moved to IBM from being the CEO of RJR Nabisco in April 1993 after stints at American Express (AXP.N) and the ...
One of Lou's earliest signals as CEO has become part of IBM lore. Early on, he stopped a long internal presentation and said, simply, "Let's just talk." The message was clear: less inward focus, more ...
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