Humans are rational beings, yet they're still so unpredictable. These social experiments give us a glimpse into what to expect from us, and trust me, it's quite surprising.

Smallville is not your average AI system. Here, AI-driven agents are doing something extraordinary: they’re performing complex tasks, engaging in social interactions, and even organizing events ...

Forbes contributors publish independent expert analyses and insights. Tony Bradley covers the intersection of tech and entertainment. In 1971, a groundbreaking experiment was conducted in the basement ...

This bold social experiment forces people to confront a question they’re never prepared for: would they let a stranger live ...

Our behavior seems to be built by evolution, and it's sometimes paradoxical. To borrow from the hard sciences, our behavior exhibits complementarity. We are largely felicitous to our family and ...

Researchers view Bikini Atoll on a map during a scientific seminar organized aboard the USS Chilton, part of the 1947 Bikini Resurvey Project. Credit: University of Washington: Special Collections ...