Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still ...

Running Google Ads in another country sounds like a quick win, until you start digging into the settings that shape how your campaigns actually serve. That is usually the moment you notice how many ...

Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build ...

Broad match is becoming the default because Google wants Search to run on systems, not keyword spreadsheets. That does not ...

Facebook can offer advantages that will still likely make it a dominant advertising platform in 2026—but you have to know how ...

Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

In our latest episode of App Talks, David Murphy spoke with David Quinn, VP of Strategy and Partnerships at Gummicube, to ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

A new AMOS infostealer campaign is abusing Google search ads to lure users into Grok and ChatGPT conversations that appear to ...